What should I include in my personal link-in-bio website?

We have identified the top 10 most common types of links found on the "link in bio" pages of real estate influencers.

These links are popular because they effectively engage followers, provide valuable resources, and facilitate business and personal brand promotion. Here they are:

  1. Social Media Profiles: Links to other social media platforms like Instagram, Facebook, LinkedIn, and TikTok are very common. These links help in cross-platform promotion and audience engagement.

  2. Personal Websites/Blogs: Many influencers include a link to their personal website or blog. This site often contains more in-depth information about their services, blog posts, or personal stories.

  3. Educational Resources: Links to educational materials such as e-books, guides, webinars, or online courses are prevalent, especially for those focusing on educating their audience about real estate.

  4. Contact/Booking Forms: Many influencers have links for contact forms, consultation bookings, or scheduling meetings, which are essential for business inquiries and client engagement.

  5. Real Estate Listings: Direct links to current real estate listings or investment opportunities are common among those actively involved in real estate transactions.

  6. Video Content: Links to YouTube or other video platforms for educational content, property tours, or personal branding videos are frequently used.

  7. Podcasts: For those who host or are featured in podcasts, links to these episodes are a common feature.

  8. Affiliate Products/Services: Links to affiliate marketing products or services, where the influencer earns a commission for each sale or referral, are often included.

  9. Merchandise Store: Some influencers sell branded merchandise or books they have authored, using their link in bio to direct followers to these products.

  10. Events and Webinars: Links to upcoming events, workshops, or webinars are common for influencers who engage in public speaking, training, or networking events.

These link types reflect a balanced approach to providing value, promoting services, and engaging with the audience. They cater to various aspects of a real estate influencer's business model, including education, sales, personal branding, and audience interaction.