Finn Thormeier's "Founder Led Sales" approach, although not specifically designed for real estate, can certainly be adapted to suit the needs of real estate investors. Let's first look at the key principles of the Founder Led Sales technique and then translate these into a playbook for real estate investors.

Overview of Finn Thormeier's Founder Led Sales Approach

1. Personal Branding: The founder is the face of the business, building a personal brand that resonates with the target audience.

2. Content Marketing: Leveraging content to establish thought leadership and credibility in the industry.

3. Direct Outreach: Personalized, direct contact with potential customers or clients, avoiding generic sales pitches.

4. Building Relationships: Prioritizing long-term relationships over immediate sales.

5. Feedback and Adaptation: Regularly gathering feedback and adapting the sales strategy accordingly.

6. Leveraging Social Proof: Using testimonials, case studies, and other forms of social proof to build trust.

7. Educating the Market: Providing valuable information to the market, positioning oneself as a knowledgeable leader.

Translating to a Real Estate Investor Playbook

1. Build a Personal Brand: As a real estate investor, develop a strong personal brand that reflects your expertise in the real estate market. This could involve sharing insights on market trends, investment strategies, and personal success stories.

2. Content Marketing: Create and share content that is relevant to real estate investment. This could include blogs, videos, or podcasts about market analysis, property management tips, and investment success stories.

3. Direct Outreach to Potential Sellers and Buyers: Reach out to potential property sellers and buyers with personalized messages. Highlight your unique approach to real estate investment and how it benefits them.

4. Focus on Long-Term Client Relationships: Establish long-lasting relationships with clients, other investors, and industry professionals. This network can be invaluable for finding new investment opportunities and partnerships.

5. Seek and Utilize Feedback: Regularly seek feedback from clients and peers in the real estate market. Use this to refine your investment strategies and client interactions.

6. Utilize Testimonials and Case Studies: Share stories of successful real estate investments and client testimonials to build credibility and attract new clients or partners.

7. Educate Your Audience: Offer valuable information to potential clients or investors. Host webinars, write e-books, or conduct workshops on real estate investment strategies.

8. Network Actively: Attend real estate events, join online forums, and participate in local community activities to expand your network.

9. Leverage Social Media: Use platforms like LinkedIn, Instagram, and Facebook to share your real estate journey, market insights, and investment successes.

10. Offer Unique Value Propositions: Differentiate yourself by offering unique services or insights, such as focusing on eco-friendly properties, emerging markets, or specific types of real estate investments.

11. Collaborate with Industry Professionals: Work with real estate agents, brokers, and other investors to expand your reach and knowledge.

12. Stay Informed and Adapt: Keep up-to-date with real estate trends, laws, and market shifts, and be ready to adapt your strategies accordingly.

This playbook combines the essence of Founder Led Sales with strategies tailored for the real estate investment sector, focusing on personal branding, relationship building, and providing value to clients.

FRAMEWORK

The Founder Led Sales framework, while versatile and adaptable, is particularly focused on leveraging the unique position and personality of a founder to drive sales and business growth. Beyond email templates and list-building strategies, there are several other applicable elements of this framework that can be particularly effective in various industries, including real estate. Let's delve into these:

1. Personal Storytelling

• Narrative Approach: Share your personal journey and experiences in the real estate world. This humanizes your brand and makes your business more relatable.

• Success Stories: Share stories of successful deals or investments, focusing on how you navigated challenges and achieved results.

2. Thought Leadership

• Blogging and Articles: Regularly publish insightful articles on your website or platforms like LinkedIn or Medium.

• Speaking Engagements: Seek opportunities to speak at industry events, webinars, or podcasts to establish yourself as a knowledgeable leader in the field.

3. Social Media Presence

• Active Engagement: Regularly post and engage with your audience on platforms like LinkedIn, Twitter, and Instagram.

• Live Sessions: Host live Q&A sessions, discussions, or share market insights in real-time to engage your audience.

4. Community Building

• Forums and Groups: Create or participate actively in online forums and social media groups relevant to real estate investing.

• Networking Events: Organize or attend networking events to build a community around your brand.

5. Customer-Centric Approach

• Tailored Solutions: Offer solutions tailored to the specific needs of your clients or investors.

• Feedback Loop: Establish a system to receive and implement feedback from clients to continually improve your services.

6. Collaboration and Partnerships

• Strategic Partnerships: Partner with other businesses or influencers in the real estate sector to expand your reach.

• Joint Ventures: Engage in joint ventures on certain real estate projects to pool resources and expertise.

7. Leveraging Technology

• CRM Systems: Utilize Customer Relationship Management (CRM) systems to manage interactions with potential and current clients effectively.

• Data-Driven Insights: Use data analytics to inform your sales strategies and investment decisions.

8. Consistency and Persistence

• Regular Follow-Ups: Consistently follow up with leads and contacts to stay top-of-mind.

• Persistent Outreach: Maintain a steady flow of outreach activities to build and nurture your sales pipeline.

9. Adaptability

• Market Trends: Stay informed about the latest real estate market trends and adapt your strategies accordingly.

• Innovative Solutions: Be open to exploring new investment strategies or innovative business models in real estate.

10. Training and Development

• Skill Enhancement: Continuously improve your real estate knowledge and sales skills.

• Team Training: If you have a team, invest in their training and development to ensure everyone is aligned with your sales approach.

By integrating these elements into your business strategy, you can effectively use the Founder Led Sales framework to build a strong brand, establish trust with your audience, and drive growth in the real estate sector or any other industry where personal branding and relationship-building are key.